CMST 3K03- Final Exam Guide - Comprehensive Notes for the exam ( 226 pages long!)
29 Mar 2018
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2: notion of masses, implies that they came from all variety of lives. In fact, the audience is a creation of mass culture : adorno argues that the mass audience is something that"s produced and created by this mass. Even though audiences frequently complain of franchise fatigue, in 2013, these were the top 13 films: (14/09/17) The mass audience: rough summary through adorno. Lecture 5: the effects model and its discontents: the representation of the audience as dumb, passive and ideologically high bound to whatever message is articulated that they happen to consume. Gerbner: violence is used formulaically on tv, portrayed in entertaining and sanitized ways happy violence . 2: you can leave sitcom in the background (fresh prince) Media audiences and effects c01 (3) resonates with conservative politics and moral panics that seek to telescope social problems into. Ungrounded in theory: most versions of the effects model isn"t founded in any theoretical approach.
