CMST 1A03 UHC Chapter 8 Notes

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Department
Communication Studies
Course
CMST 1A03
Professor
Terry Flynn
Semester
Fall

Description
Lecture 22: UHC Chapter 8 (November 22 ,2013) Social Media & CommunicationTheories -Flow Theories -Social Learning -Individual Differences -Cultivation -Agenda-Setting (The more we want information,the more webelievethatit iswhat willdominate in the Social Media) -Cumulative Effects The Social Media Landscape The Internet -The first medium that allowsalmost anyonetosend messagestoamass audience without the message being filtered byjournalistsand editors -Embrace of theInternethas taken lesstimethanthegrowthofanyothermass medium in history. Leveraging the Power of the Internet -Attractive characteristicsof the Internet for communication professionals  Easy updating of material  Interactivity  Accessto the depth of information  An infinite amount of space for information  Cost-effective  Information available on a
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