CMST 2BB3 Study Guide - Final Guide: Synecdoche, Us Weekly, Second Order (Religious)

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Who is the most important celebrity of 2014. How important was their social media presence to their popularity. Decline of culture: industrialization , mass media, americanization of culture, instrumentalization of education, acceptance of popular culture as a new form of high culture. Taxonomies: james monaco hero has done something spectacular, star- more famous for public persona which is more important than their professional profile, quasar accidental celebrity thrust into the spotlight by news media. Is celebrity something new: celebrity is not new just has evolved because there are many more outlets to become a celebrity there fore there are lots of types of celebrities, roman times drive for fame, statues, coins. Publicity and promotion: main vehicles through which celeb industry commercially & strategically produces celebrity as a commodity, invisible is key, turns advertising into news, free coverage of event ,person,cause.

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