CMST 2PR3 Study Guide - Final Guide: Consumerism, Global Warming Controversy, Whitehouse.Gov

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

What made obama different was technology, used his website, social media and digital forms to reach many people. Thank you for smoking injects junk science, and reveals why small pr people do this work (for money) Greening earths society is run by a coal company (pr groups trying to hide the bad part of this company) These are called front groups or grass groups. These front groups work because the press gives them the creditbility. Climate change debate shows the weakness of pr and the press. Pr and press can come together if they put the public interest first. Climate change is a serious problem (when pr try to slow down public policy by doubting the science that it should be a crime) public confusion as the objective of pr is not terrible. Friend of science group said carbon dixocide is nothing we need to worry. Plants need it (group got donations from the oil industry)