[COMMERCE 1E03] - Final Exam Guide - Comprehensive Notes fot the exam (107 pages long!)
Document Summary
Communication media affect us on individual societal and global levels. Internet has allowed individuals to become content producers not just content consumers. Communications technology has the ability to shrink space (telegraph, phone, radio, tv, internet) To (cid:862)look a(cid:374)al(cid:455)ti(cid:272)all(cid:455) at the (cid:449)a(cid:455)s (cid:373)edia are i(cid:373)pli(cid:272)ated i(cid:374) our k(cid:374)o(cid:449)ledge a(cid:374)d u(cid:374)dersta(cid:374)di(cid:374)g of the (cid:449)orld(cid:863) (cid:894)pg. (cid:1012)(cid:895) Ask (cid:862)(cid:449)hose or (cid:449)hat i(cid:374)terests do media serve and what role to they play in creating and maintaining relatio(cid:374)ships, parti(cid:272)ularl(cid:455) i(cid:374) relatio(cid:374)s of (cid:449)ealth a(cid:374)d po(cid:449)er(cid:863) (cid:894)pg. (cid:1012)(cid:895) Co(cid:374)siders ho(cid:449) (cid:862)la(cid:374)guage, (cid:272)ulture, (cid:373)edia-the so(cid:272)ial (cid:272)o(cid:374)te(cid:454)ts fra(cid:373)e a(cid:374)d deter(cid:373)i(cid:374)e (cid:374)ot o(cid:374)l(cid:455) the (cid:373)ea(cid:374)i(cid:374)g (cid:271)ut the ki(cid:374)ds of (cid:373)essages (cid:449)e (cid:272)reate(cid:863) (cid:894)pg. (cid:1012)(cid:895) The act of making a message common to one or more people (pg. 9) The act of transmitting and exchanging information and meaning through any form of language. There are different ways of conceptualizing this broad definition: 3 ways. Who says -> what -> to whom -> in what channel -> with what effect.