[COMMERCE 2MA3] - Midterm Exam Guide - Comprehensive Notes for the exam (13 pages long!)
6 Feb 2017
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Building value: tim hortons vs. starbucks patriotic marketing, cheaper than starbucks (pricing point) Distinguishes themselves using roll up the rim promotions (psychological effect because they feel lucky today) Customer segment (the kind of people who buy your product) is different for each brand (e. g. professionals, construction workers who wake up early and need early hours or 24 hours: volkswagen. Marketing is designed to present goods and services so that it will build customer relationships: fido. Free internet for a month promotion and you can cancel after. This is do(cid:374)e (cid:271)e(cid:272)ause it"s su(cid:272)h a hassle to s(cid:449)it(cid:272)h (cid:272)o(cid:373)pa(cid:374)ies after you already connected e(cid:448)erythi(cid:374)g, so they"re really (cid:271)uyi(cid:374)g a (cid:272)usto(cid:373)er for (cid:449)hate(cid:448)er they (cid:862)lose(cid:863) (usually you have to be a new customer for this reason) Core aspects of marketing: can be b2b or b2c or nowadays c2c (airbnb, kijiji, look at illustration.
