COMMERCE 2MA3 Study Guide - Data Analysis, Enterprise Resource Planning, Software System

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Document Summary

Supply-chain management control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers. Physical distribution broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer. Distribution movement of goods and services from producers to customers. Has two components: marketing channels & logistics and supply chain management. Marketing (distribution) channel: system of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to customer, the choice of marketing channels should support the firms overall marketing strategy. Logistics: coordinating the flow of information, goods, and services among members of the distribution channel, efficient logistical systems support customer service, enhancing customer relationships. The role of marketing channels in marketing strategy. Consumer and manufacturer intermediary: facilitating the exchange process by reducing the number of marketplace contacts necessary to make a sale.