COMMERCE 2MA3 Study Guide - Copywriting
7 Mar 2014
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Advertising: paid, nonpersonal communication through various media about a business firm, not for profit organization, product, or idea by a sponsor identified in a message that is intended to inform, persuade, or remind members of a particular audience, nonpersonal promotions (cid:224) develop promotional mixes and marketing communication strategies, advertising most visible form used by marketers to reach certain groups of people with messages designed to appeal to business firms, not for profits, or ultimate consumers. It"s common in the latter maturity stage and through the decline stage of the product life cycle: advertising attempts to condition consumers to adopt favourable views toward a promotional message, the goal of an ad is to improve the likelihood that a consumer will buy the good or service, to get the best value for their investment, firms must first determine their advertising objectives, reasons for using ads:
