COMMERCE 2MA3 Study Guide - Midterm Guide: Offshoring, Baby Boomers, Exponential Smoothing
11 Feb 2015
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O changing consumer attitudes: attempting to produce consumer attitudes that will lead to a purchase of an existing, evaluating existing consumer attitudes and creating or modifying products to appeal to product these attitudes, modifying the components of attitude. Attitudes frequently change in response to inconsistencies among the three components. Modify behavior by providing evidence of product benefits or engaging buyers in new behavior. For example: change attitudes by getting consumers to try a product (free. Learning: knowledge or skill that is acquired as a result of experience, which changes consumer, refers to immediate or expected changes in consumer behavior as a result of behaviour experience, learning process: Drive which is any strong stimulus that implies action. Any external or internal stimuli which implies action. For example fear, pride, greed, thirst, pain, avoidance and rivalry. Cues any external object or signal in the environment that determines the nature of consumer"s action to a drive.
