COMMERCE 3S03 Chapter Notes - Chapter 5: Cue Card, High TechExam
Course CodeCOMMERCE 3S03
ProfessorFrances L Tuer
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1. 5 P's for
- Prepare: if given the opportunity. Clarity of
purpose and who is your audience. What
do they know and what they want to know.
Don't insult their intelligence
- Practice: don't practice to the point where
it's memorized and you forget the emotional
part (tone/delivery). But never stand there
with a cue card reading off of it.
- Personalize: it got to be you. Speak to
them (you). The way you say things.
- Pace: what are you going to tell me? Less
is more. Make sure there's time for questions.
Think about timing
- Polish: imagery and stories. Given
examples and background stories so they
remember key ideas.
2. Advantages of
- it is personal, two-way, with fast feedback
3. Advantages of
- it is a permanent record of what is being
- Premeditated so there has been thought
put in to whether or not it is appropriate,
conveying the proper message etc.
- Easy to disseminate
4. Art of
- Establish Credibility : credibility is based
on your knowledge and expertise as well as
your ability to relate to others!
- Build Goals on Common Ground
- make the position compelling to others ;
make and emotional connection
- Compelling - people would want to open
their mind to what you're saying. Be
interesting and stimulate
- you don't need to have expert knowledge,
you just need to ave more experience than
5. As a manager
what will you
spend 80% o
Communicating with others
Persuasion Is a
Rather than being a one-time event,
persuasion is a slow and frequently difficult
- Give and take.
- It's about tone and credibility
- use "I" statements : ex. i get really
frustrated when you're blocking my drive
way all the time
-Sticks to facts than judgements : eg. dont
say 'you're inconsideate'
-Be clear, specific, and direct in your
requests - E.g. in the future can you have
extra keys available so I can move it myself.
o Marshmallows are scared to do this step.
You have to ask to get what you
- the better you can balance these 3 things
the better outcome you will have
sender → receiver
- About choices
- What's the message you want to send
- How's it going to be interpreted
- Encode the message (verbal/nonverbal)
- Channel in which you'll give your
message (e.g. email)
- Its not communication until it goes
- You need people to interpret the message
like how you intended it to but sometimes it
doesn't get read the way you want it to.
9. Congruence is your communication congruent to what
you're doing. You need
feedback from other people because you
can't see yourself.
10. Continuum of
issues of choosing a particular channel
low channel richness, to high channel
- face to face communication
- Electronic Messages
- Letters and memos
3S03 - Chapter 5 : How Managers Communicate
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