COMPSCI 1BA3 Study Guide - Final Guide: Information Design, Edward Tufte, Serif

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Page design layouts are most often depicted as gray blocks (the text) against a white background (the page) The first thing your reader sees the overall pattern and contrast of the page, then she can begin to focus on details. Keep it simple and your document will be much easier for your reader to understand; add too many headings, indentation levels or other elements and you will scare readers off. It will attract positive attention if it looks simple. Headings should be consistent, form a logical hierarchy, and have more space around them than normal body text. If you document must have a numbering system that adheres to military specifications, keep the numbers lighter and smaller so that the text will stand out. Subheadings should provide a break in the text. In general, about twice as much space should appear above as appears below.

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