MMEDIA 1A03 Study Guide - Final Guide: Negative Space, Time Shifting, Solution-Focused Brief Therapy

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Document Summary

Technologies are a key feature and requirement of daily life. Electronic highway - people linked by media content. Digital literacy is necessary for full participation. Multimedia = combo of diverse media into communicative object/experience. Mcluhan: how something is represented affects how we understand it. We are fascinated by extensions of ourselves. Auto amputation = an attempt to numb ourselves. Monitoring behaviour/activities to influence, manage, direct, protect. Idea of self disciplining when you know you"re being monitored. Transition from sovereign power to disciplinary power. Control society: marketing is instrument of social control, activities are organized so we can all be tracked/audited. Ads: once you"re put in a demographic you will be exposed to the same ones. Artists reclaiming data, using it as art to make a statement. Basis of culture = passing of thought. Science and art: may change how we do art, and vice versa. Modern example - technologies on us or in us (eg. fitbit, pacemaker)