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MMEDIA 1A03 Final: McMaster University Multimedia 1A03 Final exam, questions with answer.docx

15 Pages
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Department
Multimedia
Course Code
MMEDIA 1A03
Professor
Bridget O' Shaughnessy

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Description
1. Which of the below defines “informational determinism” (Rosen 2012)? a) The kind of information you have accessed online determines your worth as a consumer to corporations. b) The kind of information you have accessed in the past will largely determine the kind of information next presented to you, thereby sustaining a narrow, repetitious loop of your digital self. c) The ubiquitous tracking and personification of self as represented in your Web history. d) Your digital self is composed of bits and pieces of information you have accessed online. 2. In “Who do they think you are?”, J. Rosen wrote: “[...] profiles that define us forever can also be technologies of classification and exclusion” (2012:45). What does he mean by this observation? a) As our online experiences become more customized, they affect the competitiveness of online marketplace and lessens equal opportunities for certain brands when it comes to real-time bidding with advertisers. b) As our online experiences become more customized, they influence the increase or decrease in rates for services, resulting in certain consumer groups receiving cheaper advertised rates. c) As our online experiences become more customized, they create a kind of digital footprints through which we as users and consumers, as well as our data, can be categorized and analyzed accordingly in order to discern our behavioural patterns on the Internet. d) All of the above. 3. What is Sherry Turkle (2011)'s main argument in “No need to call” (chapter 10 of “Alone together: why we expect more from technology and less from each other”)? a) We are designing technologies that will give us the illusion of companionship without the demands of friendships and intimacy. b) The traditional conversation has changed into mediated connection, leading to the isolation of people and bringing more loneliness into our daily lives. c) Technologies allow us some measure of control over our self-representation, enabling a kind of identity play where we can mold our digital selves into one which we think others wish to see. d) Technologies allow us to freely distance ourselves from our emotions and real-life identities without consequences. e) Only a and c. 3. Which of the following best expresses Stephen Marche's [2012] argument in “Is Facebook making us lonely?”? a) Facebook does not create social connections, it merely extends them to another platform, replacing difficult human interactions with easier, more superficial connections for the sake of convenience. b) Self-presentation on Facebook is often performative and near-continuous, making us almost perpetually connected and available, yet at the same time isolating us from each other: in effect, knowing one's digital self is no longer the same as knowing the person behind the screen. c) Both a and b. d) None of the above. 4. What does Marshall McLuhan (1964:42) mean by “auto-amputation” or “self-amputation”? a) The act of internal distancing from internal stresses and social pressures in order to avoid difficult human interactions. b) The internalization of others' stresses, disseminated via various media technology, as our own. c) The dispersal and parallel evolution of social consciousness via media technology. d) Extensions of ourselves that we create on purpose, in response to over- stimulation, so as to numb other forms of sensory perception and put the body back into balance. The main themes of the course will include: -Mediated culture -Creativity: Not just for artists -Design is communication -Participatory and remix culture In Boomerang, Nancy Holt's experience with audio delay demonstrates: A. Perception is altered when mediated through technology B.McLuhan's principle of auto-amputation (changing her speaking pattern to hear herself) C. Technologically mediated experiences can be disorienting D. A and C E. All of the above What are some other surveillance technologies? A. Google and Facebook; cookies and caches B. -Wire-tapping C. -Car and Cell phone GPS D. -Fingerprints/retinal IDs E. All of these above Which of the following would you characterize as strongly interactive? A. Grand Theft Auto B. Traditional game of chess C. Amazon.com website D. All of the above E. A and B Designing for the dump allows companies to: A. Minimize the environmental harm caused by toxic materials in electronics when they are thrown out! B. Externalize costs to workers and the environment! C. Maximize profits by driving consumption of new products while making previous products obsolete quickly! D. All of the above! E. B and C Moore’s law refers to how: A.. Electronics are only usable for 18 months and should then be replaced! B. Electronics companies offer upgraded models every 18 months! C. Electronics designers are able to double processor speed every 18 months! D. All of the above! E. B and C! Which of the following is false in TED talk: a. . Society can be more digitally inclusive by creating „fix it locally cultures. B. Teachers can be empowered by having access to digital media. C. Health care in developing countries can be improved by coming up with ways to re- purpose e-waste. D. Half of the world does not have access to the latest technology. From the Turkle article, as well as our discussion last week, which technology- mediated form of communication is best (most productive) for dealing with complex and substantive issues? A)  Texting. B)  Emailing .C)  Calling. D)  They are all equally effective for dealing with complex and substantive issues. E)  None of them is effective for dealing with complex and substantive issues What can we learn from Walter Murch?! A.  The connections you make in school will help you get ahead in the future B.  Thinking about how you are going to make a living will help build your career C.  What interested you at age eleven should be considered for your career path D.  A and B E.  B and C According to Sir Ken Robinson, our current system of education is based on: A. An economic structure of the feudal system! B. An economic structure of globalization and an information society C. A particular intellectual model of the mind that came from the Enlightenment! D. A and B E. B and C Sir Ken Robinson says ADHD is: A. A serious problem in education today B. Effectively addressed through advancements in medication C. Produced by our culture of constant bombardment and distraction D. A and B! E. All of the above Sir Ken Robinson says schools: A. Are organized like factories B. Promote conformity and standardization C. Sort students into academic and non-academic tracks D. A and B E. All of the above Sir Ken Robinson says the following about divergent thinking:! A. It decreases with age B. Not everyone has this capacity C. It requires more than one person D. A and B E. B and C Which of the following is the most general definition of the digital divide? A. Different people have different access to information and communications technology B. The mathematical operation of division works differently with computers C. When digital signals travel large distances, special technical means are necessary D. There is a conflict between different interests over the governance of the internet E. Some people can‟t afford (pay for) expensive computers and mobile devices Why does Chip Kidd call a book cover a 'haiku of the story'? A. distilled to its essence B. Make a first visual impression C. Gives a first impression of what you are about to get into D. A and C E. None of the above The book designer has responsibility to? A. the reader B. the publisher C. the author D. B and C E. All of the above How might politics come into play here? What political
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