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McMaster University
Liss Platt

MMEDIA 1A03 READINGSFIRST ARTICLE Understanding MediaThe Extensions of ManThe Gadget LoverBy Marshall McLuhan Narcissus is directly concerned with a fact of human experiencecomes from the Greek work Narcosis which means numbnessMen at once become fascinated by any extension of themselves in any material other than themselvesMen fall deepest in love with women who give them back their own imageWe latch on to technology to give relief to ourselves counterirritationTherapy is a counterirritant that aids in that equilibrium of the physical organs which protect the central nervous systemPleasure is a counter irritantsports entertainment alcohol is the removal of irritantsAny invention or technology is an extension or selfamputation of our physical bodiesThe perception of war and the aftermath of invasion is a rich technological period because the subject culture has to adjust all its sense ratios to accommodate the impact of the invading cultureTechnology is an extension of our bodieswe all wear mankind as our skinIf Perceptive organs close their objects seem to close alsoServe these technological objects as mini gods or minor religions because it brings us wealth and is a reflection of usThe car is an extension of the body because it emulates transportation how one would get around if they were walkingShock induces a generalized numbness battle shock is created by violent noise and has been adapted by dental use in the device known was audiacwhere the patient puts the noise level to the point that he feels no pain from the drillThe wheel is an extension of the foot SECOND ARTICLE Alone TogetherSherry TurkleNo Need to CallSo many people hate the telephoneall people are texting and messagingWhen you can think about what youre going to say you can talk to someone youd have trouble talking toYou have more time to respond to a text whereas on the phone it is on the spot and have to answer quicklyThe person whom you are writing to cant see the process of revision or how long you have been working on the messageIt is a place to hide textingAt a screen you feel protected and less burdened by expectationsYou craft your text messages and you can be anyone that you want to be onlineA telephone call can be fearsome because it reveals too much
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