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EXAM REVIEW (3bb3)

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Department
Political Science
Course
POLSCI 3BB3
Professor
Henry J.Jacek
Semester
Winter

Description
- Clarify campaign goals - How do you know you are successful? Define success ex. be successful if I win this or that - Need a coordinated plan/ strategic coordination - Target audience (success may depend on it) - Establishes basic issues - Consistent key themes and images – can be found in campaign name - Mobilizes organizational and financial resources - Lays out a framework in which the political communication campaign operates - Attack tactics and defense tactics - Communicate your policy - Identify your campaign time (beginning and ending – when opponent isn’t doing to much) - Campaign personel - Volunteers or professionals where they will come from - Spokesperson - Does the candidate need media training - Testimonials and support – line up people to support you important and prominent or typical examples of people in your target audience - Whose gonna do your surveys/polls – positions of your target audience - How ur message is being received – is it influential or not - Speech specialists , media releases, op-ed (communications specialists!) - Data professionals - Prizes – chance at a door prize, raffle (but you collect info for who actually showed up at your event) - Financial resources – how much is it going to cost (expenditures) - Loans from financial institutions - Raising money during the campaign , donations etc.\ - Problems your likely to face in re
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