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Bottleneck Concepts

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Department
Psychology
Course
PSYCH 1XX3
Professor
Joe Kim
Semester
Winter

Description
Bottleneck Concepts  Prototype vs Template Theory Top­Down vs Bottom­up processing Bottom­up processing:  • object recognition is guided by the features that are present in the stimulus Example: cow▯description (recognizing what you see by analyzing what you see and comparing  it to features you have in memory) Top­Down Processing: • object recognition is guided by your own beliefs or expectations  • you are the primary influence for what you’re seeing Example: priming experiments Template Theory • we store many different templates in memory, and when we come across an object, we  compare that object to all the templates in memory • if a match is found—then it’s a familiar object and the person could name it by activating 
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