[PSYCH 2C03] - Final Exam Guide - Everything you need to know! (81 pages long)

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Scientific study of how people"s affects (emotions), behaviours, and cognitions (thought processes) are influenced by the presence of another person = abc"s of psych. Topics include conformity, persuasion, group behaviour, prejudice, sexuality, aggression, etc. Lazarsfeld (1949) social psych is not common sense, cannot just assume things to be correct, must follow the scientific method to find the correct conclusion from observing people"s behaviours. Observations/theory -> hypothesis and predictions -> test hypothesis -> if you are correct, adds to theory -> idea for next experiment! If data does not support hypothesis, alter hypothesis. Skepticism carefully evaluating all information received. Generalizability (external validity extent to which whatever you found is true to general people in the general population) Different types of research (highest to lowest control) = lab, field & quasi experiments, correlational studies, field studies (higher generalizability!) Methodologies = surveys (ie. correlate personality with external behaviour), use of pre-existing data (ie. temperature and crime stats)