PSYCH 2C03 Study Guide - Final Guide: Snob, Groupthink, Deindividuation
4 Feb 2014
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Accessibility: the extent to which schemas and concepts are at the forefront of people"s minds and are therefore likely to be used when making judgments about the social world schemas can be accessible for 3 reasons: past experience (eg: alcoholism in the family(cid:224) man on bus is alcoholic, mental illness in family(cid:224) man on bus is mentally ill) (eg: black people more likely to interpret actions as discriminatory because of past experience, they are related to a current goal (eg: you are studying for a test about mental illness infor becomes temporarily accessible(cid:224) man on bus is mentally ill, recent experiences/priming (eg: right before you got on the bus, you were reading one flew over the cuckoo"s nest mental illness at the forefront of your mind(cid:224) man on bus is mentally ill) the process by which recent experiences increase the accessibility of a schema, trait, or concept thoughts have to be both accessible and applicable to act as primes.
