PSYCH 3CB3 Study Guide - Comprehensive Final Exam Guide - Likert Scale, Bipolar Disorder, Undecided

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Evaluate attitude object on series of bipolar scales. 100 statements reflecting different opinions or evaluations of attitude object. Many judges sort statement into piles, depending on degree of attitude. Scale value of item = median of judges" assignments. Choose ones that have answers around 4,5,6 or. 1,2,3 as common answers not ones that are like 2, ,7,7. Participants checks items agreed with; mean scale value is attitude measure. The average of the ratings of the questions that they receive. Collect statements reflecting different opinions or evaluations of attitude object. Initial participants indicate degree of agreement with each statement: high scores = positive, low scores = negative. Separate highest (most positive) and lowest (most negative) 25% of participants overall. Use items that best discriminate between highest and lowest 25% There can be something being called "reverse coding" Strongly disagree would be 1 but would be the most positive statement. Can be administered and scored by computer, online.

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