SOCPSY 1Z03 Study Guide - Final Guide: Deferral, Collective Behavior, Cardiac Surgery

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: Paul Glavin

Document Summary

Social influence and persuasion: ethical debates, communication-persuasion paradigm (aspects of source, target and message that change attitudes/behaviour) An attitude is a predisposition to respond to a particular object in a favorable or unfavorable way. Formation: reinforcement (instrumental conditioning, classical conditioning, observational learning. Learning a new behaviour (or attitude) via the process of association: two stimuli are linked together to produce a new learned response. Stage 1: unconditioned stimulus (us) produces an unconditioned response (ur: ex. loud noise (us) may produce startled reaction (ur) Stage 2: conditioning: stimulus which produces no response (i. e. neutral) is associated with the unconditioned stimulus at which point it now becomes known as the conditioned stimulus (cs) Presence of rat (stimulus) becomes associated with the. Stage 3: after conditioning unconditioned stimulus (loud noise: conditioned stimulus (cs) has been associated with the unconditioned stimulus (us) to create a new conditioned response (ur) Rat (cs) is associated with loud noise (us) to preoduce fear (cr)