SOCSCI 2MR3 Study Guide - Final Guide: National Do Not Call Registry, Swot Analysis, Marketing Mix
8 Mar 2018
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Final exam: socsci 2mr3 tuesday, december 12 (@7:30pm) 1. Chapter 1 marketing mix (cid:523)(cid:886) p(cid:495)s(cid:524), target market: marketing mix , consists of (cid:886) p(cid:495)s product, price, place, promotion, target market , environmental scan . Chapter 2 - understanding importance of environmental scan. Advertising standards canada (asc), do not call list (dncl), etc. Chapter 3 consumer purchase decision process: consumer purchase decision process . Influences on the consumer decision process . marketing mix, situational, psychological, socio-cultural: )nfluences on consumer decision process . Chapter 15 swot analysis, strategic marketing process, market: swot , strengths, weaknesses, opportunities, and threats. Internal purposes: need to act on deviations (negative or positive, e. g. negative corrective action if failing, e. g. positive exploit situations if results better than goals, market-product analysis , 4 strategies: Final exam: socsci 2mr3 tuesday, december 12 (@7:30pm) 5: marketing mix , via the marketing program (aka step 3 of the marketing plan) Information sources -secondary and primary data (exploratory and qualitative research)
