SOCSCI 2MR3 Midterm: SOCSCI 2MR3 MIDTERM STUDY
8 Mar 2018
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Document Summary
Chapter 1: marketing fundamentals: loyalty , comes from customer value, e. g. product design, pricing strategies, service elements. Sales sell as much as possible. Marketing satisfy customer needs and meet organizational goals. Relationship build long-term relationship with customers. Cibc run for the cure awareness and fundraise for breast cancer patients: e. g. Smile cookie awareness for local charities: partnership marketing , branding with other companies to bring in similar customers, collaborating together, e. g. Scene debit card from scotiabank bringing together people to the movies and spend their money: canadian marketing association (cma) , code of ethics, making sure government regulates safety measures and advertising/telemarketing policies. Chapter 2: the marketing environment: marketing environment , marketing environmental scan = process of continually getting info events happening outside an organization to find opportunities and threats to a business, ensuring organization"s goods/services/ideas are meaningful and relevant. Inflation rate: unemployment rate, economic growth rate, consumer confidence, recession.
