SOCPSY 1Z03 Study Guide - Final Guide: Doomsday Cult, Participant Observation, Balance Theory

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Aitude: a predisposiion to respond to a paricular object in a favorable or unfavorable way. Cogniive: an aitude is based on a set of cogniions or knowledge structures associated with the aitude object. The aitude comes from certain content, taught by a speciic person. Evaluaive: aitude based how they feel about an object. Example: it"s boring implies a tendency to avoid that class. I like my job intenion to go to work: people who hold speciic aitudes are inclined to behave in certain ways that are consistent with that aitude. Classical condiioning: learning a new behaviour or aitude through the process of associaion: two simuli are linked together to produce a new learned response, us, ur, cs, cr. Heurisic: we group people, objects, and events into categories or schemas and develop stereotyped aitudes that allow us to treat individuals as members of a category, prejudice = strong like or dislike for members of a speciic group.