SOCPSY 1Z03 Study Guide - Final Guide: Cognitive Dissonance, Stanford Prison Experiment, Stanley Milgram
14 Sep 2016
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Attitude = a predisposition to respond to a particular object in a favourable or unfavourable way. An attitude includes an object label rules for applying the label and a set of cognitions or knowledge structures associated with that label ( i don"t like smoking because it causes cancer : evaluative. An attitude also has an evaluative or affective component, involves emotions and thoughts on the subject ( i can"t stand math, it"s boring . An attitude involving a predisposition to respond to a behavioural tendency towards the object ( refrain from smoking ) Instrumental conditioning: direct experience with the object, rewards = favourable attitude, negative notions = dislike. Classical conditioning: stimulus gradually elicits a response through repeated association with other stimuli. Observational learning: observing others, example = media, television. 3 components in a cognitive system: p person, o object, i impersonal object.
