[COMM 2501] - Midterm Exam Guide - Everything you need to know! (14 pages long)

• School: Mount Royal University
• Department: Communications
• Course: COMM 2501
• Professor: Ian Tennant

Document Summary

8000 bce: growth of agriculturally-based society leads to the need for record-keeping, moving away from oral culture, stamp seals 4000 bce, concepts of time and space messages preserved over time, able to cross spaces. Walter ong: universal literacy is introduced by print. Print changed writing from a dialectical, argumentative form to more objective, lists, indexes. The print revolution 1455-1814: johannes gutenberg, a german goldsmith, unveils new printing device in, mass production of books becomes possible, an important shift in medieval society: dialogue and confrontation increase as ideas are exchanged, barriers to communication tumble. Renaissance gave way to enlightenment (kovarik, 2011, p. 24). Same is true for political institutions: propaganda and the role of information in swaying public opinion, the struggle for power. The news: 1605: first newspaper, credited to johann carolus, a french bookmaker who tired of copying business newsletters by hand.