BUSI 2210 Study Guide - Midterm Guide: Brand Valuation, Plastic Surgery, Wrap Rage
22 Mar 2016
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Product: anything that"s offered to a market for attention, acquisition, use or consumption that satisfies a need/want. Pure tangible good: soap, toothpaste, salt; no service accompany this product. Service: an activity, benefit or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything. Examples: banking, hotel services, airline travel, retail, wireless communication and home repair services. Core customer value: what is the buyer really buying? this is the problem solving benefit that customers seek. Actual product: core benefit is turned into an actual product. Develop features, design, quality level, brand name, and packaging Delivery and credit, after-sale service, product support and warranty. 2 basic categories: customer products, business products, customer products. Products and services bought by final customers for personal consumption. Further classified on how they are purchased. (4): convenience products, shopping products, specialty products and unsought products.
