CMST2000 Study Guide - Quiz Guide: African American Vernacular English, Migrant Worker, Black Lives Matter
6 Mar 2016
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Document Summary
Used to make money, produced by entertainment industry. Popular culture in the 20th century is mass produced by the entertainment industry. Objects of mass culture fit within the larger hegemonic structures of society. & serve a larger purpose in maintaining that society. The primary goal of the culture industry is not to educate or entertain but to make money. The creation of passive consumers, who would watch and buy everything. The flattening and homogenization of culture (fewer distinct elements of culture) ex. Hollywood film industry-> star wars movies (similar stories, repeat audiences), allow for cross promotions (subway"s star wars cups) War, stories with similar characters, visuals, and sounds) Hot: high definition media that fully engage one or more of our senses, making us passive receivers for its images, sounds, etc. Cold: low definition forcing us to fill in the gaps in the transmission, making us more active readers/viewers/listeners or consumers.
