Study Guides for Commerce at Queen's University

1: organizational behaviour and management: organization: a social invention for accomplishing common goals through group effort. Social inventions: o(

Short history of organizational behaviour: turn of the 20th century, goods were often produced by skilled craftsmen from beginning to end, resulting in

Twofold goal of marketing: first, attract new customers through offering superior perceived value, increase perceived benefits or decrease perceived co

The business of entrepreneurship: venture capitalist: individual who provides capital to a business venture for start-up or expansion purposes. Inflect

Review: types of data sampling: non-probabilistic, judgemental, convenience, snowball, self-selection, quota, probabilistic, simple random sampling, sy

Marketing is managing profitable customer relationships (creating and capturing customer value) It is both the social and managerial process through wh