COMM 103 Study Guide - Midterm Guide: Corporate Social Responsibility, Capital Asset, Value Proposition

• School: Queen's University
• Department: Commerce
• Course: COMM 103
• Professor: Gary Bissonnette

Document Summary

Composed of four fundamental resource areas: assets, labour, capital, and managerial acumen. Managerial acumen the foresight, drive, knowledge, ability, decision-making competency, and ingenuity of the organization"s key individuals. 3 c assessment assess capabilities, competencies, and capacity of a business. Competitive advantage a company possesses this when it can offer customers a product/service that has more value to them than similar products offered by other companies. The failure to meet the objectives of a planning cycle can be the result of poor positioning, poor operational execution, or a combination of the two business plan development company growth and reinvention company performance business plan execution. Not-for-profit organizations those that are not in business to make a profit, but seek to deliver services to the people, groups and communities which they serve. They still need a business plan, operating mode and business system so that they can cover operating costs and fund the delivery of services.