Filter By
Filter Reset
Exam Types
  • All Exams
  • Final (6)
  • Midterm (3)
  • Quiz (2)
Semester
Study Guides (330,235)
CA (146,908)
Queen's (5,223)
COMM (565)
COMM 132 (11)

Study Guides for COMM 132 at Queen's University

Marketing II

Exam Study Guides for COMM 132

Covers all exam topics.

COMM 132- Midterm Exam Guide - Comprehensive Notes for the exam ( 35 pages long!)
Premium

[COMM 132] Comprehensive winter guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com analytical process of segmentation ...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Final Guide: Brand Equity
Premium

analytical process of segmentation breaking the market into distinct groups demographic, geographic, traditional approa...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Final: Marketing Flashcards Week 8
Premium

cost-plus pricing pricing with a product focus product, costs, price, cost-plus pricing value, customers process value-based pricing pricing with a ...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Final Guide: False Dilemma, Customer Success, Iterative And Incremental Development
Premium

development of original products, product new product development improvements, product modifications, and new brands ...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Final: Marketing Flashcards Week 1-2
Premium

the practice of creating value for a specific group marketing of consumers and communicating value to ...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Final Guide: Big Data, Blue Ocean Strategy, Feature Creep
Premium

Briney Gerlock April 2017 Comm 132: Markeng II Final Exam Notes Weeks 1 2: Value Sasfacon Segmentaon What needs does this product fulll what problem does it solve? Who has this needproblem? Is the group suciently simila...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Quiz Guide: Brand Equity, Big Data
Premium

find more resources at oneclass.com What You Need to Know About Segmentation • Companies may prompt customers to “self-select” to reveal their market segment • Segmenting: the separation of ...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Quiz Guide: Conjoint Analysis, Market Segmentation, Psychological Types
Premium

find more resources at oneclass.com Rediscovering Market Segmentation • when properly applied, market segmentation guides companies to tailor their products and services to the groups...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Midterm Guide: Espn Bottomline, Booster Juice, Usability
Premium

Comm 132 Midterm Review Package Chapter 2 – Product Placement  “This Must be the Place” Today advertisements are very hard to remember  average person can remember a mere 2.21 commercials ever - This is...

Commerce
COMM 132
Monica La Barge
COMM 132 Study Guide - Midterm Guide: Plaintext, Railways Act 1921, Headache
Premium

Marketing MT Notes Class 2 (Perceptions of Value and Satisfaction) Four P’s of Marketing: • Product • Price • Place • Promotion • Consumer behaviour is all about reactions • Ul...

Commerce
COMM 132
Laurence Ashworth
COMM 132 Study Guide - Final Guide: Twinkie, Acura, Starbucks
Premium

Marketing Final Exam Notes PROMOTING AND BRANDING YOUR PRODUCT Goal of Promotion: Communicate that our product fills needs better than competitors, and create a positive attitude towards purchasing the product. Steps i...

Commerce
COMM 132
Laurence Ashworth

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit