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Final

COMM 132 Final: Marketing Flashcards Week 1-2
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Department
Commerce
Course
COMM 132
Professor
Laurence Ashworth
Semester
Winter

Description
the practice of creating value for a specific group marketing of consumers and communicating value to them a tendency to evaluate something positively or attitudes negatively; expression of liking 1. Product Pricing, Product Features, Promotion Attempts 2. (Expectations of) Goal Fulfillment 3. Competitive Offerings (moderapsychological model Product SatisfactionProduct Attitude, 5. Choice highlight problem & illustrate solution, segregate gains, methods to increase remove perceptions of uncertainty, consensus perceptions of value information, repetition within category reference prices, split methods to decrease perceptions of cost cost, opportunity costs assessment of product expectancy performance relative to
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