COMM 200 Study Guide - Final Guide: Swot Analysis, Customer Satisfaction, Monopolistic Competition
Document Summary
Conclusion #1: strategy are actions undertake as a result of a point of view possessed by a management team. It is a reflection of a management team"s point of view relating to: what we should do, why we should do it, where we will play, and how we will win. This point of view is built around our perception of the marketplace as a result of our internal and external analyses. The successful execution of strategy lies in the alignment of the business in support of the strategic objectives identified. Looks at legal, political, economic, socio-cultural, technological, and environmental changes in the marketplace. Looks at what type of marketplace we are dealing with: pure competition, monopolistic competition, monopoly, and oligopoly. There are five overarching forces that impact determinations/conclusions associated with: the forward-looking attractiveness of an industry, the relative position (to competitors) of an organization within that industry.
