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COMM 231 (1)

Study Guides for COMM 231 at Queen's University

Fundamentals of Marketing

COMM 231 (Dr. Ashworth) Week One Notes.docx

COMM 231 – Intro to Marketing: Dr. Laurence Ashworth Week One: • Segmentation = discovering groups within society that share the same needs. - Marketing starts with segmentation, and it’s very hard to do ...

COMM 231
Leslie W Mac Kenzie
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