COMM 401 Study Guide - Final Guide: Stress Fracture, Outsideinside, Convulsion

• School: Queen's University
• Department: Commerce
• Course: COMM 401
• Professor: Gary Bisonnette

Document Summary

Strat fundamentals: prfm = strategic dir + bus. model execution, strat: integrated choices, activates & trade-offs for lt (uniqueness, needs, access) rtrns (intent = reality, resources, internal & dynamic consistency, pov 5 w, advantage) apple, = price cost) x (u vol = mkt share x mkt size)))/assets deployed; reframe: map, core beliefs, reframe, sanity-test, transfer 2 model; portuguese shoe; obtainable, unmatchable, measurable, competitive itself sticky, core 4 client, barrier, ; driver: distinctive comp v. reproducible cap & industry dynamic erosion iphones; business strat: dr. competitive advan w/in industry (scope); corporate strat: mltpl industries (1+ business w/in. Transactional coke; growth rspn: size, granulation (mega trnd, demand cat, lvl of cust, cur asset new mkt pain. Current, shortermism, resistance, linkage to now, narrow-ization, position safety ibm; innovation: new demand, complementary, against substitutes v. players trump: price v. value; agility v. resilience, react v. antic v, lead, def v. off; Turnaround: manager, asses, emergency, restructure, normalcy blackberry, competencies v. resource base go/no go.