FILM 240 Study Guide - Midterm Guide: Long Tail, Attention Economy, Tamagotchi
26 Nov 2012
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The 3cs- communication network, digital content, connected devices. Long tail content: and the discoverability dilemma: google, yt, amazon, netflix. Concentration of ownership: mergers, acquisition, cbc, rogers, bell. Vertical integration: phenomenon of controlling a mass media industry at its three essential levels: production, distribution and exhibition; the term is most frequently used in reference to film industry. Appointment consumption: event programming and cultural unification. Control revolution: connected consumers, new expectation. 43% prime-time audience knew results but we watched anyway. Heaviest internet users are heaviest tv watchers: 10% more movies, books and music as well. Empty cultural calories: big mac theory. The best pop culture productions provide a cognitive workout. Connected cocooning: we"re all together in room but not really together because we"re in our own world with media use. Media bubbles: we gather around and via screens. Tablets on top for viewer engagement, 30% more viewing time per play than on desktops: 91% tablet-users use it in bed.
