FILM 240 Study Guide - Qr Code, Muckraker, Advertising Mail
9 Dec 2013
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Document Summary
Advergames - video, social, or mobile games created solely for promotional purposes. Space broker - in the days before modern advertising, individuals who purchased space in newspapers and sold it to various merchants. Branded entertainment - the combined use of an audiovisual program (such as tv, radio, podcast, or videocast) and a brand to market a product or service. The purpose of this kind of program is to entertain, while at the same time provide the opportunity for brands or products to be promoted. Syndicated news - in journalism, material that is sold by an organization for publication in several newspapers. Storyboard - in advertising and film, a blueprint or roughly drawn comic-strip-like version of a proposed narrative/plot. M-commerce - sales conducted via mobile phone or tablet. Propaganda - information, esp. of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.
