FILM 240 Study Guide - Final Guide: Cause Marketing, Wedding Cake, Search Engine Marketing

• School: Queen's University
• Department: Film and Media
• Course: FILM 240
• Professor: Sidney Eve Matrix

Document Summary

Fbook in 2007 unrolled an intiative to social shopping. If you used a third party website to get a deal, it broadcasted where you went to shop. Fucked up proposals for marriage: frictionless sharing. Everything you watched on netflix was shared etc Fbook thought we wanted this sharing and that it was ok to share everything we did: permission marketing opt-in. Consumers are picky and conscious of how our data is used and shared: google search engine marketing. Uses ads that relate to your searches. In touch with search history: in-game ads. Use believeable advertisement in games and it shows a significant rise in household spending ex: using an adidas advertisement in fifa 15: . 5 second exposure for brand recall. Not baked in static ads, but just a few seconds in a game. Product placement: product integration, fights ad skippers. Using brands integrated into the show or movie.