Film 240 X

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Queen's University
Film and Media
FILM 240
Sidney Eve Matrix

Chapter 1Mass Communication Partisan press dominant style of American journalism distinguished by opinion newspapers which generally argued one political point of view or pushed the plan of the particular party that subsidized the paper Example Rally to Restore Sanity andor Fear Jon Stewart and Stephen Colbert largest act of press criticism REASON FOR INCREASE IN PARTISANSHIP economics with so many media outlets media must target specific groups EFFECT ON DEMOCRACY AND JOURNALISM elements of journalism public sphere has become an arena for polarized debate not for compromise consensus and solution Culture and the Evolution of Mass CommunicationCulture the ways in which people live and represent themselves at particular historical times Symbols of expression that individuals groups and societies use to make sense of daily life and to articulate their valuesProcess that delivers the values of a society through products or other meaningmaking forms Communication creation and use of symbol systems that convey information and meaningMass media cultural industries the channels of communication that produce and distribute songs novels TV shows newspapers movies etc to large numbers of peopleConvergence newer forms of technology disrupt and modify older ones Mass communication process of designing cultural messages and stories and delivering them to large and diverse audiences through media channelsHastened by the growth of industry and modern technology mass communication accompanied the shift of rural populations to urban settings and the rise of consumer cultureOral and Written Eras in Communication Premodern period1000 BCE to mid fifteenth centuryManuscript culture served ruling classWorking class mostly illiterate Socrates470 to 399 BCEMade arguments through public conversations and debatesSocratic method dialogue style of communication and inquiry Plato427 to 437 BCEBelieved in superiority of oral tradition sought to banish poetsForeshadows debate about contemporary culture Print Revolution Modern Print Era th Invention of printing press in Germany in 15 centuryAdvantages of the printing press replaced tedious scribing speed affordabilityNourished individualism and supported centralized states nationalism devotion to the interest or culture of ones nation Electronic and Digital Era Electronic EraIndustrial printbased society transformed into information age in 1840s starting with telegraph 1 Separated communication from transformation 2 Information became a commodity 3 Coordinate commercial and military operation 4 Led to future technologies information age boomed in 1950s and 1960s then gadgetry led us to digital phaseDigital EraDigital communication images texts and sounds are encoded into electronic signals that are then decoded into a precise reproductionBloggers post commentary on personal and politicalopinionbased websitesMedia Convergence in the Digital Era Media convergence 1 Technological merging of content across different media channels2 Cross platform business model that involves consolidating various media holdings under one corporate umbrella TV cable internet etc Mass Media and the Process of CommunicationMedia Latin plural form of medium intervening substance in which through something is transmitted Evolution of New Mass Media 1 Novelty inventors try to solve a problem 2 Entrepreneurial investors determine practicalmarketable use for device 3 Mass medium businesses market product to consumersLinear Model of Mass Communication SENDERS MASS MEDIA CHANNEL RECEIVERSGate keepers provide feedback to mass media channel Cultural Model for Understanding Mass CommunicationAudiences actively affirm interpret refashion or reject the messages that flow through various media channelsShows lack of control senders have Selective exposure people typically seek messages and produce meanings that correspond to their own cultural values and interestsStories Foundation of MediaNarrative media institutions are in storytelling business STORIES MATTER Power of Media in Everyday Life DebatesPlato believed staged performances glorified evilImmigrants go to cultural eventsHiphop and Elvis influence on young people Examining Ethics Article Covering WarBecomes old newsFinancial crisis meant lots of reporters lost their jobsEthical challenges about best way to cover war o ie Bush banned coffins returning to USA Obama banned abuse photos Making Ethical Decisions 1 layout case 2 pinpoint issues 3 identify partiesintents 4 study ethical models 5 present strategies 6 formulate decisionpolicy Surveying Cultural Landscape Culture as a Skyscraperhierarchyo High culture ballet symphony museums o Low culture popular soap operas video games rock music Five Areas of Concern for LOW 1 Inability to appreciate fine art 2 Tendency to exploit high culture 3 A throwaway ethic 4 Diminished audience for high culture 5 Dulling cultural taste buds Culture as a MapOngoing and complicatedAllows us to account for individual tastesComfort for familiar storiesAttraction of whats newWide range of messagesChallenging the good old days Cultural Values of the Modern Period thth Modern period industrial revolution of 19 century until mid20 centuryFeatures and Values 1 Efficiency technology at work Sleeper curve todays popular culture is making us smarter2 Celebrating the individual 3 Believing in a rational order 4 Rejecting tradition and embracing progress Progressive era period of political and social reform that lasted roughly from the 1890s to the 1920s
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