FILM 260 Study Guide - Quiz Guide: Lori Andrews, We Charity, Net.
6 Dec 2017
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Film 260 quiz #2 modules - module 4 and 5. Module 4 - social media and social good. Many organizations are using electronic momentum to spread the word. Greatest strength of social media activism is raising international awareness. Often criticized for promoting stacktivism, not enabling real change. Many organizations reach out for donations online. Advocacy through digital, social and mobile media has both supporters and detractors. 2010 earth quake in haiti - american red cross quickly organized emergency response. For the rst time mobile giving was a big part of fundraising, public was invited to send in 10 dollars at a time by texting the word haiti to a number. Researchers at pew found that most donations were made on impulse, they were an immediate response to mainstream broadcast medium coverage of the disaster. Zynga also got involved, raise 1 m dollars in just one week.
