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FILM 260 Exam and Lecture Notes 2012

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Film and Media
FILM 260
Sidney Eve Matrix

Week 1 Introduction and House Keeping  Course outline   Queen’s continuing and Distancing studies  On Facebook- participation not require but noted  Community Guidelines  Creative Commons on Facebook  Twitter  Ciscowebex - This Week/ Expectation  Get a Gravatar (face to the name)  Get a Disqus o Join as a commenter  Online Business Card o Choose from sites ( o Connect it by the url to word press o Onto the website field  Create the photo quotes o Log into word press, create a new post o Change URL to go directly to the flickr page, use the largest sixe but make sure (using the HTML) doesn’t exceed 500 pixels) Digital Literacy  We live with lots of digital gadgets  We consume and creat with digital tools  We likely have a range of profiles and consume lots of daily news  To achieve true digital maturity, creative and consumptions skills are requires  How do we beomce digitally literate? o Contunuum of difital capacities, determined by connectivity frequency and connection rate (high speed) o Some say the frequent and high speed connectivity it based on the frequency, but it donest mean high digital literacy o One main way we develop it is by peer to peer sharing  How to develop digital lieracy o Gaming, social gaming, mobile gaming o Mtv has teamed up with the creaters of angry birds using social gaming for social good, ending drama online o Gaming is considered a fast fail  opening a new game and trying to master it there is a lot of trial and error  How to develp digital literacy o Through mobile and social tools- texting and bbming all day, gives us an appriciations to mobile options o Some say bbm and text message do not contribute to meaningful relationships  Does facebook encourage Digital Literacy  How to develop digital literacy o New media consumption o Web around for news  learning intelligent search o Washing post is encouraging frictionless sharing  Highschool students say they do not think they are learning digital literacy o Teachers  74% o Admin  72% o Parents  62% o Students  47% o Counting on highschool to teach kids to safe search o 74% want to learn about fire wall and 50% think mobile bans are misguided  Mobile Fluency o 50% and 60% of women are considered about mobile privacy o Most people do not want to disclose their location o It would be great to have universally recognized mobile apps to show what they are sharing  Eliteracy o The concept is multi model, it is being able to have information, visual and social and mobile literacy o It is about having household income to frequency of use and connectivity rate Readings How to teach kids digital literacy  School doesn’t want the students learning these lessons “out in the wild”- where the students would leave permanent evidence on the Web that could haunt then for the rest of their lives  We teach them the everything they do online is permanent and teachable: where you go, what you do, the computer you’re using, your IP address  Many schools are struggling these days in dealing with cyber bulling and cyber harassment that plays out between students outside of the classroom and outside of the school Time to focus on social media literacy in our schools  Students need to learn the basics of navigating privacy and personal information  A social media literacy education and awareness program should be developed in conjunction with parents, students, educators, law enforcement agencies, community organization, and other appropriate agencies.  Elements of social media education and awareness program could include: understanding social media, social media: reputation; identity; and authority, privacy: security; legal; and ethical issues, critical think and reasoned choice, dealing with cyber bulling, guidelines for adult interaction with students, benefits/risk of social media, using social media to enhance learning, best practices  Some school districts and agencies are developing social media literacy programs, however such programs have been developed in isolation and are implements on a hit-and miss basis Why New Media Literacy is Vital for Quality Journalism  Growing Up Digital, Wired for Distraction  The participation choice  Interaction enables us to be active, make choices, build connections, express ourselves and exercise a new level of control over our media experience  The picture is nuanced but six striking themes emerged 1. The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%. 2. Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way. 3. This has been driven by the rise of 'easy participation': activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion. 4. Despite participation becoming relatively 'easy', almost a quarter of people (23%) remain passive - they do not participate at all. 5. Passivity is not as rooted in digital literacy as traditional wisdom may have suggested. 11% of the people who are passive online today are early adopters. They have the access and the ability but are choosing not to participate. 6. Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill. Universities teaching student social media skills  Universities across the country are offering workshops, seminars and tip sheets on social media etiquette to new students, warning them of the potential consequences posting every drunken moment online  We have a lot of students who are new to a large network and being away from home, well those are the ones you got to be careful of Educators: Keep Up or Risk Losing Learners  Good digital citizenship is a complex notion, it involved aspects of technical competence, familiarity with changes culture and emotional intelligence all at once  In schools now, too often, technology is a part-utilized add-on  When I talk with educators, many know what they should do, but have lacked the resources to do so  The hyper connected world has created a new way of doing things that run strongly counter to the power relationship inherent in education before now. An Interview with Dr. Henry Jenkins  Amount of Time Teens Spend Online Can Improve Digital Literacy  Although the surveyed students are considered “digital native”, or those born in the digital age, all 16 surveyed countries had significant numbers of low- performing students in digital literacy  Many of these students are incapable of navigating the web, many of theses students can locate basic pieces of information and browse web pages if given specific instructions  This repot comes at a time when federal agents are teaching children about cyber security, and when states are prohibiting the use of social media sites in classrooms A Fistful of Challenges for Ed Tech  A new repot has identified key challenges facing education technology in the coming year’s ranging for changing economics to instructional practices that have failed to adapt to the evolving technology landscape  Horizon report focused primarily on emergin technologies that wil impact education in the near term  5 critical challenges o challenge 1: digital media literacy o challenge 2: economic pressures o challenge 3: lack of support for personalized learning o challenge 4: institutional resistance to change o challenge 5: Disconnects between home and school  5 emerging trends o trend 1: abundance of online resources o trend 2: decentralization of IT o trend 3: shift in the digital divide o trend 4: Just-in-time learning o trend 5: embracing “innovation” A new generation of coders  only 150 school in the UK offer computer studies,  Last month, part of the initiative, the Guardian hosted a two-day “hack day” event for pupils from four UK schools  To encourage collaboration and focus on the projects, the pupils were places in mixed-school groups, developers from Google and the Guardian were also on hand the offer advice and guidance to the pupils  We deliberately didn’t just pick kids who could already codes because we wanted the event to be open to all  The 7 resulting projects included an online community for sharing and editing photos; a collaborative calendar that allowed users to rate their teachers lessons; an app to help students who were having problems with math’s; a web service that could compress or remove images to make it easier for internet users with low bandwidth to view websites; a web app that automatically refreshes updated on the social networking site twitter; and social networking app for android phones that allows user to gather tweets about a particular area so they can get the feel of a place Free-range learner’s study  The preliminary results of a multiyear study of the undergraduates online study habits presented by Ms. Morgan at a conference on blended learning here this week, show that most students shop around for digital text and videos beyond the boundaries of what professors assign them in class  The study should welcome news for government agencies universities and others in the business of publishing online libraries of educational content- although students tend to access these sources from the “side door” like via a Google search for very specific piece of information’s Twitter gets an A+ in kindergarten classroom  Schools are using technology in the classroom at an increasingly rapid rate  Jennifer Aaron (class teacher) says that Twitter helps students think about their day and summarize events  Her tweet project involves suing the social networking site three days a week as a way for students to compose group messages about their day  It seems that many students like using these high-tech methods of learning Open for business? Why universities must collaborate on open courseware  Leading higher education specialist from across the world convened at Cambridge Universities in April for landmark global conference on the future of online learning  OCWC comprises some 280 higher education institution, offers around 21,000 courses online, and has many millions of learners across the globe  The ambition of open online learning is to cut cost and eliminate geographic distance as obstacles to the exchange of knowledge and ideas  The potential benefits of open online learning are tremendous, however in order for it to truly deliver a global knowledge revolution, the higher education sector must collaborate more effectively to enhance the impact of online education resources  Concern exist among some higher education institutions that by releasing knowledge into the public domain, they will increasingly become little more than certification factories, with no clear role as the arbiters and producers of knowledge  The business model for higher education institutions would be different of course, forcing them to change from a system of tuition fees to one of through system of testing and provide high-reputation certified qualifications, offering online learning might even be an advantage, allowing more time for other institutional work, such a research What you really need to know  Week 2 Social friendship House keeping  Participation on Facebook is not required, but it is voluntary, and can help your grade Social friendship  Easy to construct a very large friend network  We are not friends with everyone we are friends with online  We are judged by our network, the size and who is in it  “friending students just ot friend them is a the digital equicvalent with doing keg stands with your students”  “even if profs do friend their students, it is unlikely they will view your profile”  not so long ago, teachers were considered to be students friends  “its not the role of a teacher to be a friend as we know it –its to be a teacher  social friendship and student teacher relationships, teacher are expected to maintain a sparate and professional Web page, and use privacy setting to control access to their personal social media sites…”- new york times  “teachers need to be aware of no expectations of privacy when using social networks”-  questional behaviour by teachers, is what would be considered innapropriate if it was in a class room  there has to be a continuity between teacher acting in the classroom and online  moitar and mange social friendship online  unfriending- to remove someone from facebook  kimmel says everyone should unfriend  In the social economy, friend are cultural capital  Social influence  the size of social network o A new social class, online reputation is becoming very important o Is having a large social network make you more successful  Virgin, take the top infulencers on koult to LA, to get in someone restaurant LA, people need to have a high klout score  eMathcing and online dating o Destimatized of distributed relationship st o 24% of adults say the’re most likely to ask someone on a 1 date on Facebook o 66% primary evidence for divorce filing is from Facebook o Digital intimacy- own kind of intimacy Social commerce  Based on socialnomics and wikinomics  Push: direct marketing  recommendations, rating and reviews  Pull: organic impressions  on yelp people give recommendations,, based on friends recommendations, based on great online reputation  Online marketing future shop o Inbound social marketing o Choosing yourself  Fcommerce zynga, on Farmville and cityville, virtual good on social gaming o Middle age women is the most involved with online gaming o Diesel has a web cam in the store so you can upload it right to Facebook to see if you should buy it o The “like” economy  We are 51% more like to purchase a brand after liking it  And 56% more likely to share it  However just 17% just share, brand experience and new stories with friends on Facebook o Many millennial will not put their credit cards on Facebook o Facebook should be used as a marketing platform rather than an ecommerce website o Ticketmaster allowing you to see where your friends are sitting Readings Why do people use Facebook?  April 2009, MySpace was dead.  it was made up of about 25% high school students  Only 14% of Facebook users are in high school  Women and Caucasians are the more likely to use Facebook  Personality strongly relates to how a person acts on Facebook  extroverts report having the most friends and highest engagement levels  Frequent Facebook users have high level of extraversion, low self-esteem, high levels of neuroticism, and narcissism, and low levels of self-esteem and self-worth  Facebook, meets two basic social need  the need to belong  the need for self-preservation  Facebook is influenced by socio demographic and cultural factors  The individual gain is less important than the social group  “Members of individualistic cultures are more likely to share private information with their Facebook friends and more likely to raise potential controversial topics as compared to Facebook users from collectivist cultures”  Facebook can serve as a support system for those people in collectivist culture, who have frequent interactions and a close circle on Facebook friends.  In collectivist cultures such as China, Facebook use may enhance self esteem  Facebook became both the outlet for disconnected and the perpetuation of it Facebook, twitter, other social media are brain candy, study says  The act of disclosing information about oneself activated the same sensation of pleasure in the brain that we get from eating food, getting money or having sex  Brain regions associated with reward are strongly engaged when people are talking about themselves appose to others  Greater reward activity in the brains of people when they got to share their thoughts with a friend or family member, and less of a reward sensation when they were told their thoughts would be kept private Are LOL Cats Making us Smart?  LOLcat consumers tend to fall into one of three groups  love for LOLcats comes from love for cats  MemeGeeks- make other meme, seek connections with with your group  Casual users  The cultural phenomena of Internet memes reflect societal anxieties of desires, and that through studying these mems we can better understand what is going on in the collective mind of our culture  People find something funny and they share it, it is the questions of what we find funny that let’s us see into our culture  Meme’s can be controversial, like shit people say Social media’s small, positive role in human relationships  We reduce the value of a human being to a number  Social media is a counterweight to the ongoing devaluation of human lives  Facebook status updates, twitter and texting are not displacing face-to face socializing, on average, they are making them stronger  Social media is enhancing human connectivity as people can converse in ways that were once not possible  People find it hard to make that initial conversation, and social media helps people get over the fear  Types of people using this  those who were already social and who are becoming even more social offline as a result of offline connectivity  those who have felt awkward offline and who are befitting from online socializing  People are increasingly able to find people based on interest  Teenage behaviour is not now it is just visible now and everyone else seems to have forgotten what is was like to be that age FOMO: Feel like a wallflower? Maybe it’s your Facebook Wall  FOMO  fear of missing out; the blend of anxiety, inadequacy ad irritation that can flare up while skimming social media like Facebook, Twitter, Foursquare and Instagram  Viewing posting from my friends often make me feel more connected to them, not less  The more creative or striking a photograph, the more likely it is to attract favorable attention  We are struggling with that always-on feeling of connection that the Internet can provide, she said and we still need to figure out how to limit its influence on our lives. ‘What were you Thinking?’ For couples, New Source of Online Friction  If one have of a couple is not interested in broadcasting the details of a botched dinner or romantic weekend, Facebook posting or tweets can create irritation, embarrassment, miscommunication and bruised egos  Couples are also talking through rules as early as the first date about what is OK to share Love at first byte  Online-dating services have gradually she much of the stigma formerly associated with the,  People now move around more often for work, distancing themselves from friends and family members who could play matchmakers  Also people are living longer, and hence more likely to took for new love later in life  Believe that is and other forms of electronic communication such as e-mail and social networks are starting to have a significant effect on the ways in which people find love  In 2009  online dating had become the 3 highest form of making initial contact  The industry acknowledges that some clients, who typically spend anything from a few months a year before finding a soul mate or throwing in the towel, have frustrating experience on their sites  eHarmony claims to about 4.8% of American marriages today As bullies go digital, parents play catch-up  The lawlessness of the internet, its potential for casual, breathtaking cruelty, and its capacity to cloak a bully’s identity all present slippery new challenges to this transitional generation of analog parents  68 of 150 students admitted to being cyber bullied  only about 3 kids said parents know how to help  online bullying can be more psychologically savage than schoolyard bullying, the internet erase inhibitions, with adolescents often going further with slights online than in person  as bullying and conflict becomes more prevalent in the digital world, parents are beginning to turn out for community lectures, offered by psychologist, technology experts and the police Facebook may cause serious mental health problem in kids, studies show  teens and young adults those who log onto Facebook are more likely to suffer from, mania, paranoia, aggressiveness, anti social behaviours, and alcohol use  children, pre teens and teens on Internet and video games: stomache aches, sleep problems, anxiety and depression  middle and high school on facebook: lower grades  average teen sends about 2000 texts per month: sleep and concentration problem, physical stress  introverted teens can learn valuable socializing skills  provide innovative ways for teachers to connect with students Facebook’s dark side: study finds link to social aggressive narcissism”  direct link between the number of friends you have on Facebook, and the degree to which you are a “socially disruptive” narcissist  young people are becoming increasing narcissistic, and obsessed with self- image and sallow friendships  researchers a western Illinois university measures that two social disruptive elements of narcissism o grandiose exhibition (ge) o entitlement/explotativeness (ee)  GE includes self absorption, vanity, superiority, and exhibitionistic tendencies  EE includes a sense of deserving respect and willingness to manipulate and take advantage of others  Facebook provides a platform for people to self-promote by chanding profile pictures and showing how many hundreds of frineds they have The great disconnect: using Facebook for social distance  Explores how people are using social media to manage their relationships o “we look to the network to defend us against the loneliness even as we want it to control the intensity of our connections”  Online life, you write suggest the possibility of relationships the way we want them  Has tech made us more demanding of each other? o In some ways yes, but what were expecting back is not necessarily depth but velocity, were expecting back shallow and were expecting it back fast  Are phone calls deemed too “intrusive” by both the young and the old o This is about how grownups who don’t want to talk to each other, who try to avoid telephone calls because they take too much time out of their schedules  Anecdotes about family mass e-mails and blogs o Were still in the world where some people think it is fine and efficient and some people think that efficiency is not the highest virtue here  Do people truly have full attention when doing a million things o Struggling with what they were losing as well as gaining  Technology making it uncomfortable for people to be alone, between texts o A style that leave you very vulnerable to groupthink  Technology is facilitation narcissism o Narcissism has to do with fragility of self and using other people to prop oneself up  Can technology by “put in its place?” o Yup! For example the riot in Egypt, we can change the world Friendship: why social networks are too crowded to get close  online world is full of stranger with whom I’m too scared to interact  online activity creates both bridging social capital- connecting us with friends wed never have met and bonding social capital- the stuff that reinforces our links and brings us closer together  one-way relationships tend to be hangers on or jilted lovers who refused to give in  the more interactions over the more modalities translates into higher perception of trust so much for reinventing ourselves online  being contacted by a stranger on social networks is no longer alarming  “we are all going through the uncomfortable experience of discovering just how much information about ourselves the we put out there”  Retaining anonymity becomes more challenging as the Web populace becomes more interconnected  there is something deliciously freeing about shedding one’s self to don a shiny new identity  in the future, people will not move about the Web undetected of swap identities as easily as Halloween costumes – B.J Fogg, a psychologist at Stanford Should we ditch the idea of privacy?  A growing number of people argue that the notion od having a private life in which we carefully restrict what information we share with other may not be a good idea  Jeff Jarvis- because privacy has its advocates, so should “pulbicness”  Facebook is the leading social-media site that promotes information sharing, and part of the company’s mission is to “make the world more open”  Radical transparency- initially used to talk about institution that is not being adapted into individuals or everyone should have just one identity, whether at their workplace or in their personal life  Benefits of sharing personal information are becoming so beneficial to each of us and so widespread that we need to shift the discussion from what to share and how to ensure the information we share is used appropriately  20% of patients with ALS share intimate information about their treatment and condition on the network  Our digital footprints and shadows are being gathered together into personas and profiles and avatars  Without a framework in place to assure everyday consumers of the ability to limit the collection and retention of the minutiae of their lives by unknown third patties, any sense of a realm of personal privacy may completely evaporate  The tension between information freedom and personal control are exploding today, and not simply because of its benefits of sharing information using new media, there are massive commercial and government interest, as well as malevolent individuals, that have a lot to gain from each of use revealing high granular personal information Democratization of communication: in filter we trust  The notion of authority and credibility is changing, before credibility inured to institutions and brands  Authority is atomizing to the individual level  The prospect of using social graph to inform our searches, to the new PageRank is what underpins the huge potential of Facebook  The new filters will look to institutionalize themselves to cement and project their authority  We naturally gravitate towards filters that echo our point of view and taste Got twitter? You’ve been scored  Companies are beginning to measure influence in more nuanced ways, and posting their judgments in the form of a score online  Industry professionals say it’s also important to focus your digital presence on one or two areas of interest Social Proof is the New Marketing  The battle of consumer attention- if you are looking to grow your use base, it there a best way to cost-effectively attract valuable users?  Social proof- the positive influence created when someone finds out that other are doing something o Psychological phenomenon where people assume the actions of other reflect the correct behaviour for a given situation  5 types of social proof  expert social proof  approval from credible expert  celebrity social proof  up to 25% of US tv commercials have used celebrities to great effect  user social proof  direct marketers are masters at sharing user success stories  wisdom of the crowds social proof  Ray Kroc started using social proof in 1955, by haning and “over 1 million served” sigh at the firs McDonal’s, highlight popularity or large number of users implies “a million people can’t be wrong” wisdom of the friends social proof  Learning from friends through the social web is likely the killer app of social proof in terms of 1:1 impact, and the potential to grow virally  In the age of social web, social proof is the new marketing Need a reservation? That could depend on how big you are on twitter (really)  We already know marketer are spending outsized efforts at servicing cranky Twitter complainers, bloggers and prolific review-writers  It is not too difficult to imagine the consumer uses of this king of series once deeper integration and functionalities are added Facebook Sponsored Stories Performing 2 Times Better Than Standard Ads  The key reason the it works is that it is engaging, it is social, and it is reflective of what brings people to Facebook overall, which is to share and connect  Fischer declines to reveal how many advertisers have made use of Sponsored Stories so far, not how many campaigns had been run through it, saying Facebook doesn’t share number related to advertising My own readings 4 ways social media is changing your relationships relationships/  What s interesting in social media is changing the foundation of the ways we relate  Be aware of how various changes in our interpersonal psychology might directly impact your client relationship  Be aware of how your social media participation may be impacting you  Social media is changing out relationship styles in several important ways  Allows us to connect with more people more rapidly  It’s easy to overestimate the level of intimacy of our online relations  Makes us more susceptible to a sort of social media contagion effect Facilitates comparing ourselves with other 1. Allows us to connect with more people  Those who attain top leadership positions tend to have broad social networks 2. Makes it easy to overestimate levels of intimacy  One big mistake is that its easy to confuse digital intimacy for true intimacy  We run the risk of alienating the people who populate our daily lives in pursuit of intimacy with our online friends 3. Your more susceptible to the social media contagion effect  Studies show that loneliness is transmitted via social networks  Findings suggest that if a direct connection of yours if lonely, you are 52% more likely to be lonely  As you become increasingly networked and involved with each other, its going to be more crucial to monitor your own influences and reactions 4. Comparing yourself with others  With the inrush of so much information about how other people are living their lives, or conducting their businesses, it is easy to feel that we can’t compete Is social media ruining relationships? Or saving the world?  Are people sacrificing real interactions for online ones?  We have found new ways to find information about each other  Social media’s effects have been felt in relationships, friendships, and bringing to twist to the things we share and the way we share them  Kony 2010 Week 3 Motilities Webinar  tethered lid- constantly connected and always on  for some people this feels like a digital leash  Eliot Soloway- “smart phones are the one technology that ca eliminate the digital divide… given the cost of the device, it is very conceivable that every child, rich or poor, can have one 24/7  Digital divides- even those that make less that 15k generally have a smart phone  It is not only young people- in the New York Time family time is being reinvasion, where everyone is sitting in front of their own screen o We are also connecting with family who may not be near us  Mediated intimacy- drawing people together even though it seems it is seperating us- lutz koepnick  88% us tablet +tv, 865 use smartphone +tv  this is a great opportunity for tv produces to take advantage of mutli view screens  Jeremy kochom- more engaged views  People are more likely to spend more time watching something on a tablet than on a smartphone or desktop  Tweet votes!  Miso apps- telebuddies, bonding over television content o Comment live in real time  Sports live feed, with commenting and leader board  “mobile,w ireless devices have taken over the living room, and the automobile as well as the boardroom – patty Seybold  a remote control for life? (social medial life line) o Smart phones  Nomophobia- fear of loosing your phone  A phone is more than a phone when it’s a smart phone  90+ of 18-29 says say they sleep with their phone  people are sleep texting  david cunnington- comples to message late at night  mobile privatization o about disconnecting to the lager culture  mobile devices serve as a mobile pacifier  distributed friend networks- copresent and collocated, people in our life through smart devices  SMS/bbm Gen Y: statversations, teens send average of 60 msg per day  Gen z will be messaging and bbm generation  Philidelphia, walking and texting is a crime o 63% would rather give up chocolate than phone o 55% give up than caffeine o 70% than alcohol o 35% that sex  firtexting- cyberdisinhibition o were braver when were behind the screens o tiger text erases the text after a certain amount of tap o snap chat- send sex pics that are deleted  the end of voice- teens talk daily with friends o in 2009  30% on land line  38% on cell phone o in 2012  14% on landline  26% on cell phone o people don’t talk on the phone  the end of email- 6% use email 63%-sms 35%-face to face 29%social network  connected comfort- lowers stress and increases productivity  were in the era of the mobile work place- place shifting  the consumerization of enterprise mobile IT- people are trying to use and do their work on the go o when more of the work force is working online- they are responding more often, people are working at night, weekends and on vacations o being at work is not about being at work  café and retaurenat that have wifi, are third spaces  digital dicoverability- lbs and social platfroms, when we go to a café  mobile social networking and emerging metrics of geo relevance  geolocation and gamification, 20 million users check in 2 billion times  gps dating- chemistry proximity  Girls around me- promised to let users become aware of hot people and in the vicinity o huge push back on this  18% of smartphones owners “check in” w/geolocation apps  74% smartphones owners use it to get directions  where did you where it- when they had safe sex  tiffany- where they fell in love  photoshare @ tip of list for mobile activities  50 million users-  Facebook bought intagram for 1 billion  App revolution- average numbers of apps increased 25% to 41 YOY time spend in app jumped 2 mins to 39%  The number 1 most popular app is games  Most numerous iphone apps- most books  Shopping through apps  Mobile marketing- the digital wallet o Currently about 45% of adults in NA have a smart phone, 11/3 have already used it to buy something online o Mobile marking spend is expected to represent 15% of global online ad spend (22.5 billion) by 2016  The oldest and cheapest type of this is the QR code o How do they actually work? o 1 and 6 will scan on this month o in Spain, trains offer first chapter of novel s through qr codes  will al the information on a phone o the personal cloud- goes every where we go, with whom ever we want to share it with Readings Phone stack restaurant game prevents mealtime interruptions (and could cost you a lot of money)  Phone stack- a game where people place the phones face down in a pile on the dinner table. The first person to grab their phone, looses the phone and has to pay for the entire meal  Brian Perez posted the idea of his game on his website, and people began to play Quality Time, Redefined  The entire family was sitting around watching there own screen and occupied with there own things  The culture of home based iDistraction has already become a pop-culture trope o Never has there been so much to consume, on so many devices,  People have been hyper-wired as long as their have been laptops, and the tendency became more pronounces with the advent of wireless internet  iPad’s have inundated homes since they were introduces a year ago, as have smart phones  “The transformations of the American living room into a multiscreen communications and entertainment hub” promises to “change our domestic sphere”, said Lutz Koepnick,  It is not hard to interpret such moment as evidence that technology has become an alien and alienating, force in the contemporary home, that view has no shortage of proponents  It is almost as if adults and older children are reverting to form of parallel play” the development stage when toddlers sit beside each other in silence, playing with toys of their own.  The fight for the fifth screen (fifth screen1?) in your life  Smart watches  Wearable computers are the next big device according to the new york time  According to a forrester research report: consumers are ready to experiment with wearable, particularly if they deliver value in the “health and fitness, navigation, social networking and gaming”  This device is trying to be the fifth device that delivers entertainment and information, that lets you update your social network and make some phone and video calls  Wearable technology is great for marketing schemes o It gives the advertisers the power to deliver both high-involvement ads  The fifth screen represents a paradigm shirt in advertising as much as it represents a change in the way we use computers on the move The “Smartphone Class”: Always on, Always Consuming Content  Members of the “smartphone class” stand apart from the other Americans in the way they shop, communicate, and consume media  “the smartphone class: connected consumers transform US commerce and culture”, “their phone is their workplace, entertainment center and their marketplace. They watch videos in coffee shops, social network at concert, play games in waiting rooms, scan barcodes in stores and shop with their smartphones from anywhere at any time. Their behaviours are rerouting the traditional path to purchase and they are proving to the rest of America that spare moments can be productive ones, too”  116 million Americans will use a smartphone monthly by the end of the year   The smartphone class is defined by its members shared behaviours  The smartphone class doesn’t tolerate dull moments, member turn to their phones for instant gratification   Dissecting the boom in social and location-based mobile apps  geolocation is now everywhere  geolocation brings another dimension, it is about collective intelligence  start up comapies have understood the benefits and the opportunities this technology  we can localize the place where a picture has been taken  instagram also gives you the option of geocalising your images  Glancee- an ambient location-based service o Mobile app uses Facebook as a login and the location of the user to connect with other like-minded people near them o lets users explore profiles of people nearby and receive notifications of people with similar interest  path-perceived as a personal network that allows you through the camera of your mobile to capture a moment of your life  pinterest- mood board where you can pin pictures of everything you like  highlight- allows you to know if one of your friends, a friends of your friends or someone who share with you is close by  sonar- uses public media post to show how people nearby are connected  banjo- send you notifications when your friends are close  local mind- asking people already in one location what they think about it  foursquare- points us to friends that you are in a specific place  location based marketing allows compaies to instantly provide more targeted and personalized offers Mobile experts disagree on who should protect privacy  one app marketplace required Moore’s sound app to have access to information about whether the phone was being used for a voice call, so that the app could turn off sounds during a call  developers bear most of the responsibility for protecting privacy, given that many consumers don’t understand the privacy implications of the apps they download  several other apps use user-generated Foursquare check-in information to connect to people  Hudgins believes it is a “shared responsibility” Location Based Apps Add Virtual Dimension to Campus Maps  Colleges have embraced mobile location based applications to get current and prospective students engaged with their surrounding and each other  Places are being adapted to add virtual dimension to everyday student life and campus events  Colleges have begun working with SCVNGR to tailor treks to individual campuses in order to get prospective and current students acquainted with areas on campus they otherwise might never visit  The SCVNGR locations have remained live, and the students are stillbeing encouraged to take part in the activities Scavenger Hunts: How social media and mobile help deliver a successful marketing campaign  Location based apps, twitter, and the Internet in general have turned scavenger hunts into a beast of a game  SCVNGR- users check in at locations, and gain points by completing little task and challenges that are associated with that location  David Garrett’s location-based treasure hunt, which had fans searching for physical items in the US and German  Wireless Start, which are also the team behind IntaFeen, was Egypt’s first check-in app, developed an entire platform making it easy to bring location- based services to your mobil device, GPS-enabled or otherwise  Wireless stars most recent attempt was a citywide scavenger hunt which was part of an education experience focusing on entrepreneurship. o Participants will download the app to their phones, check-in at the first location to get their first clue, and then zip around the city going after clues, and at the same time, getting a taste of all what Cairo has to offer  NASA created a national scavenger hunt called search for the moon rocks  Pearl jam had an online scavenger hunt for songs  The scavenger model for marketing gives you instant user interaction  To encourage buzz for your brand through scavenger hunts you can: o Encourage players to work in teams o Offer both virtual and physical prizes Uok? Text messages can soothe the disconnected soul  Social welfare professor at the University of California, Berkeley has found an upside to texting, especially for people who feel stressed out, isolated and alone  Patients repot feeling more connected and cared for when the receive text message asking them to track their moods, reflect on positives interactions, and take their prescribed medications  Recent statistics bear out Aguilera’s outreach strategy, the 2011 Pew Research Center’s Internet and American Life Project survey, found that African American and Latin mobile phone owners send and receive more text messages than do Caucasians  The feedback from patients offers new insights into the human need for regular contact for check-ins for mental health professionals, even if only through automated technology Omg! Texting ups truthfulness, new iPhone study suggest  Text message is a good way to get candid responses to sensitive questions  With text, the researchers found that people were less likely to engage in “satisficing”- a survey industry term referring to the common practice of giving good enough, easy answers, like rounding to multiples of 10 in numerical responses  People give more precise answers via text because here is no time pressure, as a result, respondents are able to take longer to arrive at a more accurate answer  Were in the early stages of analyzing our finding, but so far it seems that texting may reduce some respondents  The goal of the study was to see whether responses to the same question differed depending on several variables: whether the questions were asked via text or voice, whether a human or computer asked the question, and whether the environment, including the presence of other pople and the likelihood of multitasking, affected the answers
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