HLTH 323 Study Guide - Final Guide: Harm Reduction, Social Marketing, Deep Structure And Surface Structure

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Short answer/definition, 4 on exam - each worth 5 points. Health promotion is any planned combination of educational, political, regulatory, organizational, or environmental procedures that support actions and conditions of living that benefit the health of individuals, groups, and communities. For example, implementing a range of social and environmental interventions in setting such as workplaces, schools, clinics, and communities. It focuses on preventative healthcare rather than a medical model of curative care (measures taken for prevention rather than treatment), aiming to enable people to both increase control over their health, and improve their health. It also moves beyond a focus on individual behavior towards a wide range of social and environmental interventions. Health promotion emerged in the mid-1980s from individually oriented health education practices such as providing information on appropriate health-related behavior like abstinence from tobacco, an adequate diet, and physical activity, but also from environmental and policy concerns.

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