LLCU 200 Study Guide - Midterm Guide: Road Rage, Semiotics, Nba Coach Of The Year Award
10 Jul 2017
School
Department
Course
Professor
Document Summary
Technology and discoveries: using objects as tools (rocks as hammers, control of fire. Invention of electricity (volta very end of 18th century) Interpersonal space: study of zones and interpersonal behaviour: proxemics, 4 zones (apply when people are face to face) Advertising: persuasion and influence buy this and be happy , advertising is based on happiness, verbal and nonverbal techniques, targets certain audiences based on age, gender, location, income, employment, Image-creation amalgamation of the product"s name, packaging, logo, prices to create a recognizable character for the product: what does it mean to buy/use this product. Image of the product projected onto the consumer through purchase and use. Imbuing brand names, ads, commericals with mythic meaning (ex. Photography: daguerrotype, exposing light into a polished silver plate with chemicals. Intentions in text: author intentio autoris, reader intentio lectoris, text itself contextual coherence, intentio operis, texts produce innumerable (but not infinite) interpretations, limited by the context of history, contradiction, non-coherence, etc.
