PSYC 241- Final Exam Guide - Comprehensive Notes for the exam ( 50 pages long!)

• School: Queen's University
• Department: Psychology
• Course: PSYC 241
• Professor: Tara Mac Donald

Document Summary

Putting it in our field of vision or our field of hearing. We have to understand what they are trying to say. We have to try to accept their message (yield) Often the behavior will not occur right then. We only notice and attend to a small fraction of the ads that come our way. Given the ubiquity of persuasive attempts, we cannot process all of the persuasive messages that we encounter. We will process a message carefully when we are: If we have personal responsibility we are more motivated. Individual differences that result in some people being motivated but others not being motivated. We must have the time and knowledge to do it. Time pressure (more time pressure we have less cognitive space) What is the chance that you are going to think it through. Sometimes we are going to be motivated and think through a message. Other times we lack motivation and ability to think through a message.