BLG 230 Study Guide - Chocolate Chip Cookie, Tim Hortons, Coffee Time
20 Jul 2014
School
Department
Course
Professor
Document Summary
Our product is introducing a gluten free donut across every tim horton"s in canada and in the united states. Although there are many competitors within this industry, the main companies along with tim horton"s that represents 80% of this particular market are second cup, coffee. Since these companies already introduced donuts, they will be our main competitors as they provide a direct substitute for tim hortons" gluten-free donut. Other generic or indirect markets may include other baked goods such as a chocolate chip cookie, cheesecake brownie, cheese danish and everything bagel with cheese. Hortons" gluten-free coconut macaroon is part of the indirect market because it can be substituted for the gluten-free donut. Other indirect products include any bagels, cookies, muffins or other baked goods from companies such as second cup, country style, coffee time and timothy"s. Coffee time, mcdonalds and starbucks is comparing the price, promotion and distribution as part of the promotional mix.
