BUS 800 Study Guide - Final Guide: John Wiley & Sons, Strategic Management, Strategos
Document Summary
Chapter learning objectives: appreciate the contribution that strategy can make to successful performance, both for individuals and for organizations. We argue that success is associated with strategy. Strategy derives from the greek word strategia but its roots are believed to lie with the art of war. Strategy has been driven by the practical needs of business and has moved from a focus on corporate planning to an emphasis on strategic management: be familiar with some of the key questions and terminology in strategy. In our discussion of these topics, we have introduced a range of key terms: understand the debates that surround corporate values, sustainability, and social responsibility. We reviewed the arguments on both sides: gain familiarity with the challenges of strategy making in not-for-profit organizations. Strategy is as important for not-for-profit organizations as it is for for-profit firms and many of the same concepts and tools are applicable to both types of organization.
