BSM 100- Final Exam Guide - Comprehensive Notes for the exam ( 40 pages long!)
28 Mar 2018
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Initial idea (the why?: spot the gap in the market needs fulfilled solve, customers (target, suppliers, competition, finance, communication skill: i. ii. Pitch: attract & grow the industry: resources (attract, prospective employees, flexibility to change, consider expert"s feedbacks, attracting expertise. Amazon: phenomenally change the geographic constraint of a market, reduce merchandise prizing. Increase accessibility: broaden the answer of who, where, when, how. Bill gates - bg foundation: choose and tackle a global problem, harness expertise from the microsoft outlet to target philanthropic improvements. Technology (development) affect other industry: robots. Impact relating industries to adapt to new merchandise (i. e packaging) 1: reach destination beyond human mechanical ability (moon scouting, Competition: existing firms (old vs new: establish value culture miss/match; fixed and flexible fashion, failure of certain firms: change self-behaviour according to quick-changing nature of industries collaborate / alternation. Political changes regulation // impact: customers what / how / why. Predict changes - difficult due to multiple variables.
