[CMN 279] - Midterm Exam Guide - Everything you need to know! (26 pages long)

• School: Ryerson University
• Department: Communication
• Course: CMN 279
• Professor: Wally Kowal

Document Summary

Introduction to professional communication, its forms and genres. It is a particular genre or type of writing and speaking that is practiced in professional contexts and possesses specific characteristics. It is always purposeful and employed to achieve desired goals or outcomes such as solving a problem, persuading a client, or informing a colleague. Should be clear and unambiguous; succinct and precise. Any claims should be supported with strong evidence and persuasive arguments. Always tailored to and designed for the audience it addresses. Communication skills grow even more important as you become more successful in your working life. Effective communication skills will help you obtain employment. The need to write clearly and quickly has never been more important than in today"s highly competitive, technology-driven global economy . New technologies ensure that more employees are writing about more things more often. Communication skills are important when hiring and promoting employees.