George Nico Communication in BTM (Notes)
- * Cutting the middle man *
- Communicating @ speed
o Emphasis on efficiency
Needs to be easy to understand
Make it worth reading
Economical and easy to read
Visuals are very important, anything that saves the reader
Formatting that is accessible and appealing.
o Emphasis on audience
- What is communication?
o “Communication is the transmission of information and meaning
from one individual or group to another.”
o The communication process (1.2):
1: Send has an idea and wants to share
2: Sender encodes their idea in a form to carry it to the