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CMN 124 (16)

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Department
Communication
Course
CMN 124
Professor
John Burry
Semester
Fall

Description
George Nico Communication in BTM (Notes) 9/4/12 CH 1: - * Cutting the middle man * - Communicating @ speed o Emphasis on efficiency  Needs to be easy to understand  Make it worth reading  Economical and easy to read  Visuals are very important, anything that saves the reader from reading  Formatting that is accessible and appealing. o Emphasis on audience - What is communication? o “Communication is the transmission of information and meaning from one individual or group to another.” o The communication process (1.2):  1: Send has an idea and wants to share  2: Sender encodes their idea in a form to carry it to the receiver
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