CMN 124 : Class 3
16 Oct 2012
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Document Summary
Plain or semi-formal style (depending on audience) Uses direct/front-loaded structure to convey neutral or good news : the direct pattern (front-loading): Makes your purpose clear from the strt, stating te main point in the first sentence before moving on to details. Does not have to be a complete sentence abbreviate, leave out articles the, a, an) Specific enough to give readers a full and accurate idea of what follows (unless it"s bad news) think news headline. Optionally, supply action required ( marketing budget for. Review : the direct pattern the opening: Provides the most important information, when possible, from the reader"s perspective. Supply the most important information, the purpose for writing, or the required action. Don"t just restate the subject line; amplify it by supplying the who, what, where, when and how get to the point quickly! As an option, include some brief context, giving reasons for your request or explaining why reader needs to know this information.
