Visual Comm Readings – week 7
If designs no longer the killer differentiator, what is? – John Maeda
-“nobody wants objects or experiences that just do the job – they want something they want to do the
-people began to compete with design instead of technology, though designed objects have become the
norm – some would even say “boring”
- design is no longer the differentiator
- started becoming easier than ever to develop and deploy sophisticated web services.
- prototyping became simpler, and more widespread
- people are looking for a way to reconnect with their values: to ground how they can, will and should
live in the world.
- don’t confuse design with art – designers create solutions – the products and services that propel us
forward. Artists create questions – the deep probing of purpose and meaning that sometimes takes us
backward and sideways to reveal which way “forward” actually is.
- an artist – someone who often enhances his own welfare and even is life for a cause that may have no
meaning to anyone else, but means everything to him or her.
- steve jobs example – we buy his products not just because they function, not just because they are
well designed, but out of respect for the integrity of his work – because we buy into the vision of the
future world he was trying to create and the values they represent for us
- we want the products to be made responsibly, sold truthfully, to have come from the mind of a human
being just like us, not an algorithm
- Art speaks to us as humans, not as human capital – art says that human beings still matter in a world
dominated by money
-technical skills as the drivers of innovation?
-STEM – science, technology, engineering, mathematics – must add A for art
A step towards the reinvention of graphic design – gui bonsiepe
- The term graphic design and its corresponding term “graphic designer” have strong ties with a
particular technology ex. Printing. Therefore, graphic design runs the risk of not covering new
phenomena that result from technological innovations. Such as: audiovisual means, multimedia,
and information management
- graphics designer is mainly a visualizer, one who organizes visual components then with the
help of printing technology, can create them. (ads, posters, displays, signage, exhibitions,
- information and its organization – information explosion . glut, visual pollution
- I propose to shift the role of the graphic designer from translation of information from a non-
visual state into a visual state, to the authorial organization of information. This reflects recent
changes in technology known under terms like hypermedia, and hypertext, where the world is
seen as a huge data bank in which the reader is author of the information molecules that he or she
collects or establishes with.
- a profile of profession can be defined with the help of a three dimensional matrix: 1. Concerns – that are brought into play by a particular profession and that are addressed under a
particular perspective (approach)
2. The objects of professional activity
3. The competencies (know-how) necessary to act efficiently in a particular domain
- one could say that the final aim of the info-designer is not communication, but effective action
- the info designer concentrates his or her attention on what I call “informational opacity” - they
would be a specialist in articulating information and provides techniques to navigate in a highly
complex information universe.
-apart from traditional printed objects, the info-designer would assume responsibility for new
groups of communication artifacts that are based on informatics or computers: interface design
for computer programs, design of “info bodies” for formation, instruction and entertainment, the
design of audio visual means
Designerly Ways of Knowing: Design Discipline Versus Design Science - Nigel Cross
- a desire to “scientise” design can be traced back to ideas in the twentieth century modern
movement of design.
- the 1960s was heralded as the “design science decade” - who called for a design science
revolution - based on science, technology, and rationalism to overcome the human and
environmental problems that he believed could not